Home
Our Purpose

Our Purpose

Hello, we’re The Pure Edit.

Relaxed home furnishings that are serious about the planet.

Considered at every step – from our natural and recycled materials to our carefully chosen partners and low-impact processes – our collection is shaped by our commitment to doing things properly.

We’re not perfect (we’re only human), but we are passionate. About our customers, our people, and our planet.

There is still work to be done and we strive to do better each and every year as we work hard towards our sustainability goals.

We hope you’ll join us on our journey…

Doing things properly

We want to help you create a home you love, but at the heart of our business is our commitment to minimising our impact on the planet we all call home.

This is our promise:

Sustainable: From source through to production and packaging, we choose materials with the lowest climate and environmental impact.

Mindful: Each element of our business is considered for its impact, from product miles through to production waste and energy use.

Supportive: We work closely with our employees, suppliers, and partners to share our values and targets, and encourage industry-wide change.

Uncompromising: In our environmental commitment, and in the quality, style, and price of our collection.

Transparent: We are open about the areas for improvement within our business. We are working on a plan for real, lasting change.

View our glossary

A pledge to the planet

Take sparingly and considerately and give back plentifully and often. In essence, it’s all about maintaining the balance.

No ifs or buts:

We will donate 1% of our annual revenue to social and environmental causes close to our heart and that of our customers.

We will achieve third-party certification for our social and environmental performance.

We are working hard to become carbon neutral as soon as practically possible, but no later than 2030.

As a business we are always evolving and will strive to make constant improvements to our products and processes. We openly welcome new ideas and innovations.

We value transparency and will adopt sector leading sustainability targets and share our progress annually.

Looking closer to home, as a British business we are always seeking out ways to support our local community. Our team takes regular volunteering days, giving back to social and environmental causes of their choice.

View our Sustainability Policy

Designs for a lifetime

Our timeless pieces are designed to spark joy in your home from one year to the next.

Mindfully made:

Our textiles are created from natural plant fibres such as recycled and Better Cotton, linen, and hemp. We use REPREVE certified yarn made from recycled plastic bottles, diverting them from landfills and oceans, and giving them a new, stylish purpose.

Sourced from sustainably managed forests ensuring ethical production, and carrying the Greenguard certification for low emissions, our wallpapers are printed to order by state-of-the-art latex printers using the safest water-based inks.

Created for lasting comfort, our furniture is completely foam-free, instead filled with an innovative blend of natural latex, coconut coir and fibres from recycled ocean plastic.

Non-toxic and low in VOCs, our water-based paints are child and pet friendly, mixed on our doorstep here in the UK.

We understand part of the joy in receiving something you love is how it arrives. You can enjoy unboxing your purchases knowing our packaging is virtually plastic-free, and that we’re working hard on the few bits that aren’t.